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Sustainable fashion involves a change in processes and products to minimise the environmental and social impact of the fashion industry.

Sustainable fashion means something different for everyone but for Outsider the following seven factors play a role.


Manufactured with sustainable, organic, eco-friendly or recycled fabrics

At Outsider we use the following fabrics to make our clothes:

  • Organic cotton
  • Bamboo silk
  • Merino wool
  • Hemp silk
  • Peace silk
  • Tencel
  • Milk fibre

These are more environmentally friendly than cheaper, lower quality or synthetic, oil-based alternatives.


Reduce our carbon footprint

Our fabrics are sourced as near as possible to the factories and our European market to cut down on “fabric miles”. Occasionally we compromise on this but only for fabrics that scores highly on other sustainability factors such as Merino wool which comes from New Zealand. It is soft but durable, can be machine washed and it’s biodegradable, but as always, we are on the lookout for similar quality products located closer to home.


Use low impact dyes

We only use two types of dye:

  • low impact azo free which is more environmentally friendly than the chemical alternatives widely used in the industry
  • natural dye, such as woad.


Recycling or upcycling of discarded materials

We try to minimise our waste during production such as checking our lay plans to see if small pattern adjustments can reduce fabric wastage at the cutting stage, or using off-cuts to create pockets.


Make garments that last longer

On the high-street garments are often created with a lifespan of three months which is the complete opposite of what are trying to achieve.

When garments are trend driven consumers often tire of these styles fast but even if they want to continue wearing it they can’t as these pieces are generally of low quality and don’t stand up to repeated wear and washing.

Outsider make items that last, designed with versatility and longevity in mind. They are well constructed and made from durable fabrics so that they will last.

If we all buy better quality products and consume a less because those items lasts longer, then we are consuming in a more sustainable way.



Our pieces are designed to be mixed and matched with other pieces, allowing you to create a new look. Our hero style is the shirt dress which can be worn as casual or formal by just changing accessories and styling.


Better after care of clothes

Most of our clothes can be washed at 30 degrees and dried on a washing line. We do recommend eco-dry cleaning where necessary for items such as wool or silk styles when another washing method could reduce the garment’s lifespan. Often this leads to people wearing their garment more and cleaning it less. Most of the styles that require dry cleaning can be refreshed with a light steam, with your iron or by hanging in the bathroom while you shower.

We try to balance design, manufacturing, commercial and sustainable and are constantly researching and looking for new, more sustainable ways of doing what we do.

Outsider. The home of sustainable and ethical fashion since 2009.

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