For the latest Birdsong collection we are using khadi, a traditional, hand-spun and woven fair trade fabric.
We just love khadi for its natural texture and composition and for how it feels next to the skin. Here’s our four reasons why it’s a winner!
It gets better with age! The pieces will soften with age, so the more you wear them, the comfier they will become. Khadi also handles machine washing well and will as the fabric will relax more into the curves of your body. Khadi holds up well in the machine and will relax more into your body shape after a few washes. We recommend washing at 30 degrees (better for the environment and for the fibres) and hanging outside to dry.
It’s very versatile. Because it is made from natural fibres, khadi can be used for light summer dressers or for heavier winter jackets and will help regulate your temperature better than synthetics.
It’s a movement. During the British colonialism in India, khadi became a vehicle for community action. Gandhi reinvigorated hand-spinning and handweaving traditions in India and boycotted foreign cloth during the first two decades of the twentieth century. By doing this, he managed to bring back self-employment and self-reliance in rural areas. Khadi still remains a symbol of autonomy post British rule.
Fair wages. We believe in social impact and the production of khadi provides work to roughly one million people in India. 80% of which are women, with the majority being from the poorest communities in India. Regulations are in place to ensure that spinners and weavers are fairly paid.